Taking advantage of congestion ?

Hey, another post.

Answering Karen's question about congestion ... This a commercial about Bogotá's congestion problems and how Coca-Cola took advantage of it. http://www.youtube.com/watch?v=gJE0wj63AC0

Here's the storyline in English ...

Traffic jams are headaches for Colombians.

"Bogotano's loose almost 2 hours per day in traffic jams, equal to almost 42 days a year"

How could Coca-Cola change those sad faces ... into happy faces ?

Turning a traffic jam into the biggest autocinema ever.

We only needed a movie screen, lots of oneminute films, one radio station ... Popcorn and Coca-Cola.

Image of Coca-Cola campaing from Gabatek.